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Nancy
Beaton as a shooting star, 1929

Marlene
Dietrich, 1935
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Cecil Beaton
was born in 1904 in the reign of King Edward VII f1901-1911). The Edwardian
era was one of stability, imperial authority and rigid social hierarchies.
The King's appetite for fun set the tone of lightness and charm which
characterised this last age of courtly glamour, an age of gracious and
ethereal fashion, of innocence destined to be swept away by the horrors
of the First World War. The theatre was a focal point of pïpuÉar
entertainment, patronised by all classes, and the celebrated musical comedy
stars were the heroines of the Edwardian era. They set the fashion, defined
the period's ideal of beauty. Their photographs were published as postcalds
which sold in their millions. These beauties, including notably Lily Elsie
and Gabrielle Ray, were superstars, the supermodels, the celluloid goddesses
of their day. The young Beaton was totally captivated by their charms.
He avidly collected their pictures and in later years frequently recorded
the impact which they had made ïn him. He has written of one of his
very earliest recollections, being taken as a young child to Daly's theatre
to see The Merry Widow starring his heroine, Lily Elsie. The huge
feather-decorated hat which she wore for the role became immediately fashionable
and enchanted the young Beaton, as did the spectacle of Gabrielle Ray
dancing ïn a table at Maxim's in the same show.
Thus were ideas of fashion, theatre and female beauty forever allied in
the high-keyed imagination of the precocious Beaton who, by the age of
twelve, was experimenting with his own camera, under the tutelage of his
nanny, using his pretty young sisters as models to concoct his ïwn
glamorous fictions. Beaton carried his Edwardian childhood influences
throughout his life, re-working, re-inventing an idea of beauty instilled
at a tender age. His 1935 portrait of Dietrich sets her profile against
a giant, plumed, black hat whose lineage from The Merry Widow is
self evident. Beaton's designs for the stage and film versions of My
Fair Lady gave him his grand opportunity to relive the era of elegance
into which he had been born. In the mid sixties he made a series of fashion
pictures in Maxim's in Paris and posed his model standing extravagantly
on a banquette, a homage to the defining moment he had experienced over
half a century earlier as an impressionable, wide-eyed child confronted
by the magic of the Edwardian theatre.
MEDIA
STARS
Photographs of stars acquired an iconographic importance for the young
Beaton which was forever to determine his ambition and colour his judgement.
Their images seemed to possess for Beaton a more acute reality than the
subjects themselves. The photograph became the distillation, the essence
of his perceptions of people, the apotheosis of their role in the theatrical
labyrinth of his view of the world.
The mass-market promotion of photographic ideals of beauty had enjoyed
only a short history before the great boom in Edwardian postcards. This
was in turn superseded by two great media phenomena which have marked
and continue to mark our century, the growth of magazine publishing involving
photographs of fashion and beauty and the development of the cinema, with
its star system. Beaton's ambitions as a photographer were perfectly matched
to the demands of these new media. At the very beginning of his career
he had recognised the remarkable authority of print and the power of the
media to make reputations. With a rare singlemindedness he exploited the
potential of the press to generate a mythology, and, with a skill worthy
of the most determined players in todays more overtly manipulative media
world, he set about raising his profile by anonymously feeding stories
about himself to the press. He was determined to break into the world
of fashionable artists, patrons and socialites whose life style, as reported
in the press, he so envied. His invitation in 1926 to photograph the Sitwells,
a family of well-born and talented eccentrics, marked a crucial beginning,
and portraits of celebrities and beauties by the star-struck young Beaton
were soon being published in The Sketch, The Tatler and Vogue.
Én 1929 Beaton made his first trip to New York where he was given a contract
by Conde Nast which included commissions to photograph many of the new
young stars of the cinema.
Ây 1930 he had enough of a portfolio to publish The Book of Beauty,
an anthology of his fúrst models, notably his sisters and the celebrities
and media beauties whose public personae he was instrumental in defining
and through whom he was climbing the ladder of his own international media
success.
ALCHEMY
AND ILLUSION
The thirties were years of intense activity for Beaton, setting a pace
which remained largely undiminished throughout the rest of his career
with a constant fÉïw of commissions reflecting the many facets
of this exceptionally talented fúgure.
His Vogue contracts kept him busy as a fashion photographer creating
a stream of dream-like visions of beauty, whilst his restless curiosity
extended his range as a portrait and travel photographer. His charm opened
many doors and gave him privileged access to countless celebrities. While
recording these encounters with his camera he also proved himself a sharply
observant diarist and a clever caricaturist and illustrator. He travelled
regularly to New York and to Paris where he was accepted into the artistic
aíant-garde. He made memorable portraits of Pablo Picasso, Gertrude
Stein, Jean Cocteau and Salvador Dali, and drew inspiration for his photography
from the visual language of Surrealism and from the Neo-Romantic painters
Pavel Tchelitchew and Christian Berard.
He
transformed bric-à-brac and odd props, torn paper and gauze into
romantic, enchanted settings for fashion and portrait studies and applied
these skills as an alchemist, master of illusion, to the role of designer
and decorator. Beaton created numerous costume and set designs for ballets,
film and stage productions, and these talents spilled over into the creation
of decors such aô those for the idyllic country retreat, Ashcombe,
which he acquired in 1930, and his designs for entertainments, fêtes
champêtres and costume parties. Beaton's Scrapbook, published in
1937, showed how versatile his eye had become since The Book ïf Beauty
and the breadth of his experience in the intervening years.
Beaton's fascination with the grand tradition of courtly style, from the
great British portraitists of the eighteenth century tï the court
painters of the French Second Empire, made him the ideal choice to photograph
Queen Elizabeth in 1939. He conceived a romantic vision of royalty, steeped
in history, which provided a perfect antidote after the abdication crisis
of 1936. Beaton proved his mastery in the grandiose vision of these and
subsequent royal portraits. His sense of history informed some of his
best work of the forties and fifties, from fashion photographs which display
a seemingly effortless authority of status and style, through his transformation
of designs for the stage into magical photographs, highly evocative and
layered with historical reference, up to the crowning moment of his 1963
designs for My Fair Lady.
A CURTAIN
CALL
The Triumph of My Fair Lady in 1964, for which he wïn two
Oscars, confirmed Beaton's stature as a designer and arbiter of taste.
Aged sixty, he was now the magnet, the inspirational figure to a younger
generation. The ambitious, hungry aspirant was now a part of the establishment.
The young man concocting a photographic world from silver paper, cellophane
and painted backdrops was nïw running two homes, Reddish House, his
Wiltshire country house, elaborately decorated and with its extensive
and glorious gardens, and his chic London townhouse. Not that Beaton ever
rested on his laurels; his appetite for work and for life was prodigious.
He designed, wrote, travelled, entertained and, of course, continued to
take photographs. He was less in demand as a fashion photographer, though
he made a number of memorable sets of fashion studies with his inimitable
flair. He built a broad portfolio of portraits of the sixties scene, with
an acute responsiveness to the personalities who were shaping this important
period of change, particularly in British cultural history. These later
portraits tended towards greater simplicity, even starkness, reflecting
Beaton's ability to evolve with the times. He met the Rolling Stones in
1967 and found Keith Richard and Mick Jagger particularly intriguing before
his lens. His 1968 portraits of lagger ïn the set of Performance
capture a strong flavour of perversity and sexual ambiguity at this
moment when sixties idealism turned sour. The encounter with Andy Warhol
in New York in 1969 was a historic overlapping of generations with the
heroic figure of Beaton, who had defined the concept of media celebrity
in the twenties and thirties, photographing the artist whose career was
to become increasingly predicated ïn the cult of fame.
Beaton's own apotheosis might be seen in his consecration in Britain's
hall of fame with a major retrospective of his portrait photographs at
the National Portrait Gallery, London, in 1968, the gallery's fúrst
exhibition devoted to a photographer.
A version of the exhibition was shown the following year at the Museum
of the City of New York. These exhibitions, followed in 1972 by the award
of a knighthood, were the celebration of a brilliant career, to be cut
short, in 1974, by an incapacitating stroke. Beaton fought back and learned
to draw and take photographs despite the paralysis of his right arm, underlining
the sense of purpose which had driven him through the years to such consistently
high levels of achievement.
Philippe Garner London,1997

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